YOUR CORE BRAND STORY
IS NOT THE SAME AS YOUR
I will help you tell
your brand’s [precise] story
to those [specific] people
that matter the [most]
to your brand right [now].
I've been doing this for various verticals at many brands over the past decade.
What Do I Do?
A small selection of some of my past work.
How?
All strategic communication is essentially a campaign.
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And a campaign is made up of three primary elements.
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Each of these elements needs to be thought about.
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Because the who defines the where defines the what.
CAMPAIGN
CHANNEL
MESSAGE
AUDIENCE
Your
Audience
First, we figure out who your most important audience segments are right now, and who you need to reach out to first to look more attractive to the next.
If you have clarity on who matters most to you right now, let’s build a campaign.
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If you don’t have clarity, let’s visualise a stakeholder ecosystem to prioritise your critical audience segments.
Your
Channels
Once we’ve arrived at actionable clarity and priority on your audience segments, we need to find the most effective and efficient ways to reach them.
If you have clarity on where your brand is experienced by those that matter, let’s build a campaign.
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If you don’t have clarity, let’s build a brand touchpoint map and chart your audience’s journey through it.
Your
Message
After we figure out how your critical audience navigates your brand’s touchpoints, we need to find the right thing to say to them, and get them to act.
If you have clarity on what you want to say to those that matter, let’s build a campaign.
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If you don’t have clarity, let’s refine your essential hooks with their calls to action.
That was the simple version.
If you enjoy a complex deep dive, check out my Strategic Marketing Playbook based on the model below.
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I can make one for your brand with clear detail on how to break down, plan, track, and measure every moving part of your marketing engine.
Not so complex after all.
To make this easy to implement, I've broken down each part of this wheel into task tables and to-do lists. If you'd like to do this on your own, have a look at my Strategic Marketing Playbook.
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If you enjoy clarity through complexity, and you'd like to build this wheel and its corresponding tasks into consecutive projects for your brand, I'd love to work with you.
At Your Service
Whether you want just one fresh content campaign or a year's worth of campaigns planned out, I'm here for you. Doesn't matter if you have a huge team or not, I have many talented friends who can help.
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If you need to reinvigorate your story and come up with new ideas, all I need is half a day with your team, let's do a directed brainstorming workshop. We can even do such workshops online.
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If you've got an extremely important pitch coming up, be it for investors or for your board, I can help craft the perfect deck. Leave the research, content, design, and urgency to me.
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I'd love to show you some of my projects in proper detail. Let's get on a 30-min call and I'll show you some of my work that's relevant to what you do.
If you’re thinking about expanding your brand’s ecosystem to engage with more diverse people and to share in their stories, I can help in many ways.
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If you’re growing in a way that you need to transform your greater vision into measurable monthly, quarterly, and yearly goals for your marketing team, then I can help in many more ways.
More About Me
I am a designer, campaigner, content producer, and marketing manager with 12 years of experience across sectors. I help marketing and management teams communicate better with audiences that matter most to them.
Give me a call if you're building new revenue streams, setting up marketing teams, or preparing for your next round of funding - I'll take care of your marketing essentials and help you launch niche campaigns.
I want to work more with social causes. Please do give me a call if you're a social enterprise or a cause marketing agency - I'll design and execute content campaigns for your brand or client brands.
How I work: My preferred media & content formats, automation tools, project management, file management, and communication tools. I create content campaigns across all forms of media, but greatly recommend going video first. I’m happy to help optimise and test content for search, display, and social ads. I automate marketing workflows using many tools, and I’m playing around with AdRoll lately. I hope you’re happy with your analytics platform, because everything I do needs clear data. I use notion to organise and direct projects, but I’m good with trello, asana, and a few other tools too. For file management, I use my clients’ cloud storage, or Google Drive to keep things simple. I’m on Google Meet and Zoom for live calls, and for asynchronous comms, I’m on Slack, WhatsApp, and Loom (besides email, of course).
Where I work: My global remote work and current location I’ve been working remotely for years with teams across continents, and I’d like to believe that I juggle my time zones and cultural differences reasonably well by now. I’m located in Goa, India for now, where I spend my time working, taking photos of everything, roaming the wilderness, and scuba diving in good weather.
Let's connect.